Why Does Bush Hate Free Speech?

I really don't understand why there hasn't been more attention paid to this, from little Scott McClellan:

We've called on Senator Kerry to join us and call for an end to all of this unregulated soft money activity.

What exactly does this mean? Should all expenditures be "regulated?" Regulated how? Should my friends and I not be able to throw some dollars together and buy ads?

I mean, I'm a tepid supporter of various Campaign Finance Reform endeavors, but I didn't realize that president had such extreme views. Or does he? Can someone pin him down?