The affiliations and identities of bloggers are not always apparent. Take writer Duncan Black, who blogged under the name Atrios. His was a popular liberal blog. During part of the period he was blogging, Black was a senior fellow at a liberal media watchdog group, Media Matters for America. Critics in the blogosphere said this fact wasn't fairly disclosed.
“People are pretty smart in assuming that if a blog is making a case on one side that it’s partisan,” Jamieson said. “The problem is when a blog pretends to hold neutrality but is actually partisan.”
That is not a legal problem, however, but one of ethics. Black eventually claimed credit for his blog and his affiliation with Media Matters. Fellow bloggers heavily publicized his political connections. And Black continued blogging.
Defenders of Black point out that unlike the South Dakota blogs, he was not working on behalf of a campaign. And clearly, absent blog ethical guidelines, what Black did was not that different than many others.
Still no correction notice...