LOS ANGELES - MySpace.com will soon enable members of the popular online social networking hub to sell downloads of their original music directly through MySpace Web pages, company executives said.
The initiative, which is still in a test phase, has the potential to turn millions of computer users, many of them independent or aspiring artists already using the site to build a fan following, into online music retailers.
Los Angeles-based MySpace was expected to formally announce the venture and its partnership with San Francisco-based Snocap Inc., which developed the technology, on Tuesday.
Chris DeWolfe, MySpace's chief executive, said the online music venture is a logical progression for the Internet portal, given changing trends in the music industry that have made it more affordable for bands to make quality recordings and make them available online.
I admit MySpace's popularity mystifies me somewhat as they're all pretty much the shittiest websites on the internets, except maybe for this one. But they did enough right that wasn't offered elsewhere and managed to succeed.