Thursday, May 03, 2007

Ratings

I know I'm not a crack cable news programmer but I do see patterns here.

Monday.

The Scoreboard: Monday, April 30

25-54 demographic: (LS)

Total day: FNC: 224 | CNN: 185 | MSNBC: 96 | HLN: 105 | CNBC: 66

Prime: FNC: 273 | CNN: 236 | MSNBC: 190 | HLN: 148 | CNBC: 46
5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Gibson: Hume: Shep: O'Reilly: H&C: Greta: O'Reilly:
178 273 232 324 243 250 228
CNN Blitzer: Dobbs: Blitzer: Zahn: King: Cooper: Cooper:
180 264 191 128 223 356 222
MSNBC Hardball: Tucker: Hardball: Countdo.: Scarbo.: Special: Models:
139 77 99 261 150 157 167
HLN HLN: Prime: Beck: Grace: Beck: Grace: Showbiz:
37/37 35 90 136 97 210 194

Tuesday.

The Scoreboard: Tuesday, May 1

25-54 demographic: (LS)

Total day: FNC: 249 | CNN: 175 | MSNBC: 100 | HLN: 89 | CNBC: 64

Prime: FNC: 435 | CNN: 258 | MSNBC: 215 | HLN: 126 | CNBC: 102
5p: 6p: 7p: 8p: 9p: 10p: 11p:
FNC Gibson: Hume: Shep: O'Reilly: H&C: Greta: O'Reilly:
163 300 309 482 488 335 275
CNN Blitzer: Dobbs: Blitzer: Zahn: King: Cooper: Cooper:
154 221 252 144 345 287 250
MSNBC Hardball: Tucker: Hardball: Countdo.: Scarbo.: Special: Investig.:
124 -- 145 250 192 203 166
HLN HLN: Prime: Beck: Grace: Beck: Grace: Showbiz:
67/68 45 68 108 114 156 133


The first thing we notice is that nobody watches Glenn Beck's shitty show. The second is that Olbermann trounces the shows that come before and after, and is the only time when MSNBC beats CNN. These are the 25-54 numbers which advertisers care about.


...and, argh, I get tired of saying this, but like just about every other media outlet on the planet, ads are ads and content is content and they are not the same. That's why Time Warner gets to waste money advertising Glenn Beck's shitty show on this site and I get to continue to call it "Glenn Beck's shitty show." Ads are not endorsements.