I'm sure there are artists and tv programs that benefit greatly from the fact that you can get anything for free if you really want to. I'd guess those who benefit are ones with the potential for nontrivial niche audiences. As in, the potential to be popular enough but not too popular. They get word of mouth advertising that they wouldn't otherwise get.
I always pay for music, and really only use streaming services like Spotify as a 'try before I buy' system. Also try to buy directly from the band website if that's an option, or from the merchandise table when I shrug off enough oldmanness to actually go see a show.