If I was the chief of staff in a Dem congressional or campaign office I would ban cable news and the Washington Post from the place. Dems manage to convince themselves that things that are actually popular aren't, and them run from them. More than that, even if things aren't all that popular, no matter what Dems do they're still going to be the gayabortionpeacenikwelfarelovers. So embrace it.
Obamacare isn't perfect (not near), but there's no way to actually run from it. So own it.