I was wondering how Google was enhancing their revenue by jamming AI answers up top, and the answer is that they aren't.
So that’s the first problem, likely driven by more consumers using AI chatbots to find answers. The other issue is that Google’s take on AI search isn’t pulling in revenue like standard web search yet. According to Schindler, each AI Mode query earns less revenue compared to a similar web search—there are fewer ads, and they cost less to run.