The Big Money

I used to correctly say that the Dem-associated fundraising world wasn't a big scam (or nearly as big, at least) like the conservative fundraising world was. It is now.

If your $100 was in response to a fundraising text or email, the single most expensive way to raise money in American politics, $65 is instantly consumed by the cost of asking you for it. Asking this often, and this aggressively, is expensive. It means paying the data brokers who traffic in your personal information, the digital copywriters who draft the inexplicably bizarre messaging, the email and SMS providers who specialize in slipping past spam filters, the compliance lawyers, and, of course, the fundraising consultants. Another $2 goes to strategic consultants for advice on how to spend what’s left, and $14 to administration, travel, and staff. Of the $19 that finally goes toward advertising for the actual candidate, $6 is skimmed off the top as a placement commission before a single ad airs. In the end, barely $13 of your $100 buys real airtime or digital ads.