But that wasn’t the point, was it? The point was not just to hurl a pie in the face of morals and good taste but also of white racial and cultural identity. The message of the ad was that white women are eager to have sex with black men, that they should be eager, and that black men should take them up on it.
So far only one voice has mentioned the ad’s racial meaning and denounced its “insensitivity“ (to blacks)—that of black Indianapolis Colts coach Tony Dungy.
Blacks are permitted to notice race. Whites aren’t.
But the ad’s message also was that interracial sex is normal and legitimate, a fairly radical concept for both the dominant media as well as its audience.
Nevertheless, for decades, interracial couples of different sexes have been sneaked into advertising, movies and television series, and almost certainly not because of popular demand from either race. The Owens-Sheridan match is only the most notorious to date.
In the minds of those who produced the ad, race is at least as important as the moral and aesthetic norms their ad subverts.
To them, the race as well as the religion, the morality, and the culture of the host society are all equally hostile and oppressive forces that need to be discredited, debunked and destroyed.
If the destruction can’t happen at the polls or through the courts, they can always use the long march through the culture that control of the mass media allows.
Breaking down the sexual barriers between the races is a major weapon of cultural destruction because it means the dissolution of the cultural boundaries that define breeding and the family and, ultimately, the transmission and survival of the culture itself.