Thursday, December 30, 2004

Incentives

Jerome talks about the horrible practice of paying campaign consultants a percentage of ad buys. This is just ridiculous. And, I just want to make clear that the issue isn't the total amount that these people are being paid, it's that their pay is linked to a certain kind of expensive campaign advertisng. Think Bob Shrum's worth $5 million? Go ahead and pay him $5 million - just don't link the money to ad buys.