Thursday, July 31, 2008

Keep It Simple

As I am now an expert on all things Austin including their new SUPERTRAIN, let me suggest that they don't do this.

"Cap Metro is proposing a zone fare system for the metro rail system," said Shaivitz.

Zone one would be between Leander and Kramer, and zone two between Howard and downtown Austin.

The proposal calls for $1 for those traveling within one zone and $1.50 if for those traveling two zones. That will be voted on Monday night.

The line isn't all that long, and fare collection and monitoring is much simpler and faster if you just keep it simple. Confusion and uncertainty about how and how much to pay are pretty big barriers to ridership. Start by just charging a buck.