Something that has surprised reporters has been the persistence of people trying to sign up for PPACA coverage via the Federal exchanges, especially people under 40. One reason, of course, is people really want health insurance they can afford. But another is the permanent beta release state that characterizes internet applications. Google has accustomed users to buggy software that gradually improves, with no "release date" or "gold master."
The "deadline" stories the media likes so much don't really make sense. There are no deadlines.