Saw a cyclist going the wrong way on a one way street almost get whacked by a driver going the other (correct) way making a left on a green light.  If you're going the wrong way, especially at a nontrivial speed, there's a pretty good chance that a driver isn't going to notice you.  They're going to scan for pedestrians in the crosswalk, then go.  If you pull out into the intersection there's a good chance you'll be roadkill.  They're not going to see you because you're not supposed to be there.