Lying in service of the cause is one way to convince the flock that you'll do whatever it takes to stick it to the libturds. And that's mostly what they care about, proving that they are a member of Team Winner not like stupid libturds.
Stick it to libturds and you get to be the frontrunner of the week. It's hard to keep sticking it to libturds, tho. You run out of material pretty quickly.