Not that I really care about their fate, but I do wish someone would pay me to be the gazillion dollar CEO of McDonald's. I'm not exactly a regular customer, but on those rare occasions I enter one I can't read the damn menu. This is not (I hope) an I Am Old Everything Is Confusing assertion, it's just that the menus are gibberish. Simplify it. Make it fast. If I want fast food I want it to be simple and fast. Thus the name. All the tinkering and complexity really does put the whole franchise model into question. A few options. Do them right. The occasional marketing gimmick. The end.
Maybe I should just be in charge of everything. Vote Atrios for everything.