Economists aren't right about everything, but they do have some pretty groundbreaking ideas about what employers can do to attract new workers into their professions/companies if they are having a difficult time hiring people. Maybe some economists should talk to these employers, because they apparently are unaware, as is the person who wrote the story.
They do have some cunning plans. Maybe they'll even work!
But, he said, manufacturers need to romance them - to show them how their work on a product makes a difference, maybe keeping a jetliner aloft or a heart beating.