Thursday, June 06, 2002

Ah, now that I linked to AndyLand I couldn't resist a visit to there. He's obsessing over the American Prospect's claims about traffic to their site. Now, I'm all for trying to get "accurate" numbers and rankings of these things, and quite happy for the good folks over there to figure it out, but everyone (who knows a little about these things) knows that it is impossible to get the "right" numbers...the best one can hope for is apples and apples for comparison. Probably what Prospect is recording is similar to what my counter records - a visit being a unqiue IP address within an hour (IIRC). This is different than page views, and different than unique visitors. But, with dynamic IPs it is impossible to get a true measure of unique visitors.