UPDATE: This provides a bit more nuance to Kristoff's numbers.
Calls for the media to do more coverage of religion have been the trendy thing lately. Someone pointed out in a letter to Romanesko's medianews that it is rather difficult for the media to cover religion, because for journalists to do so would mean covering it objectively and critically.
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From J. SHARKEY:
Re David Shaw's column on journalism and the lax coverage of religion: Does adequately covering religion mean that the subject may be treated with skepticism, as any other subject? May its various claims and its record be questioned? Or is genuflection still required in all instances?
UPDATE 2: Tbogg has a few words.