Monday, March 10, 2003

Savage Boycott

Some success:

Dear XXX,

Thank you for taking the time for bringing to our attention that our TV advertisement aired in controversial programing. The TV advertising was purchased through an agency and was bought in broad day parts meaning that specific programming was not selected. We at Casual Male do not consider our advertising as being a sponsorship or endorsement of any given program. As a result of your email, we have given direction to our agency not to air during Michael Savage on MSNBC. Our customers are very important to us and we value their feedback. We hope that we can service you in the future


Ric Della Bernarda
VP of Marketing, Casual Male Retail Group