Conservatives Love CNN

I knew that. As my friend Pete says, they go to CNN for the (dwindling quality of) news coverage and go to Fox for the foodfight.

NEW YORK -- Fox News Channel does not hold a monopoly on reaching conservative viewers, according to a report from ad agency Carat USA based on Mediamark Research's MRI reports. According to Carat, while Fox indexes at 122 -- against a par of 100 -- for viewers who term themselves "very conservative," CNN is also above average at 105. Moreover, CNN actually reaches more "very conservative" people in a week than Fox, with 37% of those respondents reporting they watch CNN compared to 32% for Fox. While Fox's average viewership is substantially higher than CNN's, the latter actually attracts more viewers, but for a much shorter tune-in time. The study suggests that these conservative viewers are still tuning to CNN to get the latest news, but not remaining for prolonged periods. (Andrew Grossman) .