Note to journalists -- when you're writing a story about advertising on blogs, the story shouldn't be "wow! people set up their own pages on that interweb thingy and some other people pay to put ads there!"
The story, really, is that there are some websites that get sufficient traffic to attract advertisers. Those websites, like many others, reach a targeted demographic. That isn't actually much of a story if you've been awake since 1997.
Information we could use - how do blogad rates compare to advertising elsewhere on the internet on a per-view or per-clickthru rate?
