Saturday, August 28, 2004

A Bit of Air America in Philly

Only a bit of the programming, on a wee station, but it's a start.

Starting Monday, WHAT-AM (1340) will add Al Franken (noon to 3 p.m.) and Randi Rhodes (3 to 7 p.m.).

The move trims the final hour from Mary Mason’s morning show; she will air from 6 to 9 a.m. Thera Martin-Connelly moves from afternoons to late mornings (9 a.m. to noon). Syndicated host Bev Smith remains at 7 p.m. to 10 p.m. Reggie Bryant moves from middays to the 10 p.m.-to-1 a.m. shift.

Earlier this month, nighttime sports-talk personality Johnny Sample was let go. At the time, station manager Kernie Anderson said the move was to accommodate a time change in Smith’s show.

The 1,000-watt WHAT bills itself as the voice of the African American community. Anderson said the notion that Franken and Rhodes’ focuses are "non-black is not significant to me. ... We’re committed to the African American community ... and there’s no abandonment of our mission. My challenge is to lead the station in a direction to make it a more successful station and offer more compelling programming."