Thursday, March 01, 2007

Cold Soup

Fournier has left Hot Soup, which was so lame nobody even bothered to make fun of it. It now appears to have been disappeared from the internets. Let's remember their dream:

HOTSOUP.com is the first online community that joins Opinion Drivers from across the spectrum. The community connects well-known influencers from the worlds of politics, business, religion, and popular culture with influencers who drive opinion at the grassroots and community levels. Harnessing the power of social networking technology, HOTSOUP.com levels the playing field by giving anyone and everyone a voice in how America’s institutions can work better.
TWO GROUPS OF OPINION DRIVERS…

Opinion Drivers are the individuals who, every day, influence their friends, colleagues, and peers. They fall into two categories:

* A relatively small group of Opinion Drivers is the famous personalities whom we read about in newspapers and see on television. They help shape opinion by virtue of their elected offices, access to media, or leadership roles in business and industry. What sets these people apart is their ability to affect public opinion on a grand scale.
* A larger group of Opinion Drivers is the roughly 30 million grassroots influencers we know through our communities: friends, neighbors, PTA members, firefighters, homemakers, small business owners, and non-profit directors to name a few.

Collectively, grassroots Opinion Drivers are an enormous and growing force because Americans place decreasing trust in old-line opinion leaders such as network anchors and politicians; they’re turning to each other for advice and guidance in these fast-changing times. Where is a good place to eat out? What’s the best car to buy? Who’s the best candidate for school board and for president? More and more, Americans are turning to trusted friends and neighbors to answer such questions and manage the crush of information at their fingertips in the info-tech age. If you’ve ever been asked, “Hey, what do you think about…,” then you are probably an Opinion Driver. Welcome to the HOTSOUP.com community.

…CONNECTED BY ONE PLATFORM

Opinion Drivers across the country are losing patience with party lines and PR spin. They recognize the complex challenges America faces and want intelligent discussion and reasoning. They want smart debate, real answers and, most importantly, they want the opportunity to be heard.

Opinion Drivers want access to the personalities who set the national agenda, and conversely, those leaders want direct access to the people who can help them shape public opinion. HOTSOUP.com is that venue.
HOTSOUP.com offers Opinion Drivers:

* "Hot Issues," an area where well-known and grassroots personalities share their opinions on weekly/bi-weekly issues. Community members can engage in interactive discussions on these opinions through discussion boards, and by scoring presentations and posting their own content on the subject via video, text, and imagery.
* "Loops," which community members can create around any issue or interest. These are micro-communities within HOTSOUP.com that allow Opinion Drivers to engage in thoughtful and interactive conversations with people from all over the country. Smart, civil debate is encouraged.
* “Lifestyle & Entertainment,” which is our phrase for the areas on the site where we offer entertainment-driven content including Book Reviews, Breaking News, Polls & Opinions, and Networking with other HOTSOUP.com members. All of these areas support full-motion video and full interactivity including discussion and voting.

HOW WE GOT STARTED

Carter, Chip, Joe and Mike, prominent Democratic strategists, and Mark and Matthew, Republican heavyweights, had successful private sector practices that specialized in helping corporate clients find Opinion Drivers. It was frustrating; the rise of the Internet and other societal trends made Opinion Drivers both more important and harder to reach.

At the same time, Internet veterans Allie, Bart and John were consulting on better ways to reach and engage Opinion Drivers online while simultaneously launching a new social networking site called Sisterwoman.com.

And Ron, one of the country's most respected journalists, was observing his readers' behavior change and co-authoring a book, Applebee's America, about this audience and the community-building potential of the Internet.

Despite representing both sides of the political aisle, Internet media and journalism, we all reached the same conclusion: There is no single place for Opinion Drivers to gather online. That was the day we set out to build HOTSOUP.com.