Thursday, December 20, 2007


Blame the Media:

Media coverage of housing trends often gives the impression that the market is worse off than it really is, according to the chief economist for the National Association of Realtors.

Lawrence Yun, in presentations Wednesday to Kansas City area real estate agents, said the media’s biggest mistake was too much reporting on nationwide real estate trends. National trends alone, he said, don’t apply to many parts of the country, and reporting of them usually lacks perspective.

For instance, Yun reported that the national median (or midpoint) home price this year was on its way to its first overall decline since the Depression. Already, he said, the media drumbeat is repeating the word “depression,” thus depressing consumer confidence and keeping potential homebuyers out of the market.

The press spent the first half of the year or more dutifully advertising the NAR's absurdly optimistic projections.