Sunday, November 02, 2008

Matt Drudge Still Rules Their World

I must disagree with the emerging "Matt Drudge has lost his superpowers" theme. He still rules their world. He still is America's Assignment Editor. Every day cable news talks about whatever Drudge and the McCain campaign (sometimes indistinguishable, sometimes not) want them to talk about.

It is true that the McCain campaign has been awful. The puke they've been pumping through the puke funnel has been inane and often counterproductive. Drudge is only as good as the material he has to work with. He isn't powerful enough to convince the bobbleheads that his latest revelations are of earthshattering importance. But he's powerful enough to convince them to engage and discuss his latest revelations, because if it's on Drudge it's "out there."