Friday, September 21, 2012

I Don't Think They Know What They're Doing

No you are not going to get New Yorkers to come to Philadelphia to watch the orchestra in significant numbers.
But unlike the multimillion-dollar budgets that president Allison B. Vulgamore says have accompanied music-director launches at other orchestras, Philadelphia's came with only a small increase in the marketing and advertising budgets. The orchestra believes it can lure listeners from the New York area - even though it already maintains a Carnegie Hall season - and took out a full-page advertisement in the New York Times' fall arts-preview section. The ad was underwritten by an orchestra board member, Vulgamore said.