No you are not going to get New Yorkers to come to Philadelphia to watch the orchestra
in significant numbers.
But unlike the multimillion-dollar budgets that president Allison B. Vulgamore says have accompanied music-director launches at other orchestras, Philadelphia's came with only a small increase in the marketing and advertising budgets. The orchestra believes it can lure listeners from the New York area - even though it already maintains a Carnegie Hall season - and took out a full-page advertisement in the New York Times' fall arts-preview section. The ad was underwritten by an orchestra board member, Vulgamore said.
