Monday, December 10, 2012

Good Luck With That

I'm glad the two local papers are finally going to have distinct online brands/identities, but I really doubt that the paywall model will be a success for them. Happy to be wrong!

I think the desire of most publications to charge online readers stems more from need to be validated that their product is "worth something" than a rational business model. Of course their product really was always eyeballs, not content, but they never like seeing it that way.