Thursday, April 14, 2016

Department Of Really Bad Ideas

Phones glow. They're distracting.
One of the largest cinema chains in the US is considering letting customers use their mobile phones during films.

AMC chief executive Adam Aron said he wanted to encourage so-called millennials to visit the cinema.

He told Variety magazine: "You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life."

Also, too, 2015 had record (in nominal terms) US box office receipts. Think people are still going to the movies.