Tuesday, September 04, 2018

How Hard Is It To Find A Native Spanish Speaker in America

Translating ad copy doesn't exactly take weeks of time. Pass one person's card around. Or, obviously, hire this guy.

Democrats may be fielding a more racially diverse slate of candidates than ever before, and they acknowledge they are more dependent on nonwhite voters to deliver their victories. But in 2018, the party still relies in the extreme on white political consultants and campaign professionals — with potentially disastrous results.

Sometimes that means they push a message that rings false with constituents; Democrats air so many mistranslated Spanish ads, said Chuck Rocha, the founder of the Latino-owned consulting firm Solidarity Strategies, that he barely notices anymore.

(Rocha might be talking his book, but it is a real and persistent issue.)