Message: Message

Vagueblogging a bit, but Dems have this weird habit of talking about a messaging strategy more than actually implementing the strategy. You know, "in the coming weeks we're going to," instead of just doing it.

Sure part of that is spoonfeeding journalists. "This is what we're going to say, this is the important bit, hope you emphasize that." But that's "on background" stuff. Not "quote me on this." Or "here is my 21 tweet thread about the messaging strategy."

Especially as they tend to forget about it 2 days into their 18 day messaging plan.