You weren't supposed to tell!
Joke, but there is a issue at the smaller scale. I was talking to someone from Mallorca, and he was explaining how, not all that long ago, the island had plenty of special "hidden" places (picturesque coves, etc.) that mostly "only" locals knew about, or could find. Sure maybe a few were in Lonely Planet, or whatever, but now every tourist can google "best hidden beaches in Mallorca" on their phone, have 20 pop up, and hit google maps for directions.
