Monday, November 26, 2012

Free Illegal Stuff

This makes sense even though I doubt its conclusive. People getting stuff for free on the internet has a modest marketing benefit such that it might actually improve sales. For popular things (movies, cds, whatever) with big "official" marketing budgets, it probably takes away from them.

And people probably get this. Indie bands and movie producers generally seem a lot less concerned with illegal downloads than the big players are.