Monday, September 19, 2022

Troll Farms

Not made explicit enough in this article is that the targeted audience for troll farms is influential people - journalists, for example. They are the marks, and the trolls are simply reinforcing their views and catering to their prejudices.
But then something shifted, seemingly overnight. What she saw on Twitter that Monday was a torrent of focused grievance that targeted her. In 15 years as an activist, largely advocating for the rights of Muslims, she had faced pushback, but this was of a different magnitude. A question began to form in her mind: Do they really hate me that much?

That morning, there were things going on that Ms. Sarsour could not imagine.

More than 4,000 miles away, organizations linked to the Russian government had assigned teams to the Women’s March. At desks in bland offices in St. Petersburg, using models derived from advertising and public relations, copywriters were testing out social media messages critical of the Women’s March movement, adopting the personas of fictional Americans.