When someone asked “Why would you as a business choose to piss off 1/2 of your potential customers? Just curious what sense that makes.” the bakery responded with “I don’t want those customers.”That's a bakery selling "Fuck Ice" cookies.
A post from Tuesday morning stated “imagine sending me death threats, threatening my family AND CHILDREN, and calling ME deranged… while I’m just over here baking cookies.”
Sure that's provactive, but I remember this kind of thing from the Iraq war era, when putting up flags, George Bush pictures, and weepy tributes to the Troops were not seen as "taking sides" even though of course, at that moment, they were.
Acting as if everything is normal and acceptable is taking a side.